For OEMs and MNOs – your own SDK, co-branded with Marmalade, will help developers deploy apps across your handsets and platforms.
Kickstart Your Content Needs
About Marmalade Content Services
The best way to gauge the success of a platform or channel is to review the content available on it. In order to be adopted, devices, platforms or carriers need to have a wealth of premium content available. The problem is how to attract this content, especially in the early stages.
We work with you to identify the right content for your needs, and our Content Team will build a portfolio that will help ensure your success.
The developer challenge
Supporting new platforms, devices or distribution channels is expensive and time-consuming for content owners. It needs to be simple and worthwhile for them to bring their best apps onto new products, otherwise they will spend their time elsewhere … and this is where Marmalade comes into play.
Marmalade makes software that lets developers build and distribute cross-platform applications quickly, easily and without compromise. Our true cross-platform technology provides the best performance and the best portability - and all within the industry’s most open and flexible development environment. That’s why thousands of the world’s leading developers all know that the richest cross-platform applications are Made with Marmalade.
By working with Marmalade, many OEMs and carriers are already on the right track to allow thousands of Made with Marmalade apps to be easily deployed to their platforms and channels.
When approaching the market with a new platform, device or service, AAA flagship content is really needed to launch in style. The challenge is getting premium publishers to invest their time where it matters as they just do not have the bandwidth or the interest in supporting each new device. Leading publishers including Electronic Arts, Square Enix, Konami, Chillingo and PopCap already use Marmalade, and more are joining all the time.
Whether the content you want and need is already on Marmalade or not, we can make sure it gets delivered to you in the shortest possible time by taking over the whole acquisition, porting and deployment effort. Here at Marmalade we have some of the best engineers and game development teams, ready to work on the content that matters the most to our clients.
Through our Content Services we have worked with publishers such as Square Enix, Zeptolab and Naturalmotion to port and place apps like Cut the Rope, Lara Croft and the Guardian of Light, Backbreaker and more to a host of on new platforms including LG TV, BlackBerry PlayBook and Sony Ericsson Xperia Play.
A successful ecosystem
Platforms need a thriving ecosystem in order to be successful. If developers don’t see the potential because it is underserved they may be reluctant to bring their content to it. Equally consumers will want to see a flow of new content to assure them that the platform will deliver everything they need over the months and years to come.
With the powerful Marmalade SDK, and our broad developer reach we can deliver content to help your ecosystem thrive.
Marmalade Content Kickstart Service
Leveraging the naturally close relationship we have with our developer community, we have built up a high-quality catalogue of apps Made with Marmalade that we publish on many stores. We do all the necessary legwork, managing the delivery process every step of the way and making sure you get the content you need as fast as you need it.
Marmalade has already delivered more than 150 apps through the Content Kickstart Service to satisfied partners such as Samsung, RIM, LG, Intel, Roku and MIPS, making sure their new devices and services had all the right content, even before they reached the stores.
Keep the content fresh
With users hungry for ever-new content it is essential to develop a pipeline of content coming for your platform. Marmalade keeps the platform constantly in front of our thousands strong development community showcasing the best apps and games and building developer appeal. Marmalade can also take charge of this pipeline and ensure a steady flow of content is delivered for as long as needed, until such a time when the platform itself thrives enough to attract content effortlessly, thanks to the Marmalade support.