Licensing deal brings virtual worlds to tablets and beyond using the world’s most powerful cross-platform native SDK

London, UK, 1st August 2012 – Marmalade, provider of the world’s most powerful cross-platform SDK for native mobile apps, today announced a licensing deal with EON Reality, the world leaders in easy-to-use software tools for creating interactive, 3D rich media and application services.

EON Reality will use the Marmalade SDK to bring their suite of interactive 3D tools to tablet and other mobile devices, including iOS, Android and beyond. By choosing Marmalade, EON Reality can focus on creating rich 3D mobile applications for their clients, without worrying about cross-platform complexities and future device compatibility.

Tim Closs, CTO Marmalade, commented: “We’re excited that EON Reality has decided to take its cross-platform strategy to the next level with Marmalade. EON Reality has long been a market leader in interactive 3D development, and has played a pivotal role in imbuing 3D technology with practical, real-world applications. We look forward to helping extend and deepen the role of interactive 3D across mobile platforms.”

Nils Andersson, CTO EON Development Lab AB, said “After 15 years in the 3D business using desktop tools, it was finally time for us to take the step to cross-platform. Marmalade allows us to continue using familiar desktop tools such as Visual Studio, whilst making it easy to develop for several platforms including iOS and Android. Our core code works without modification, allowing us to focus development time on platform-specific optimizations. We’re excited about the prospect of bringing our core 3D engine to iOS and Android using Marmalade.”

For further information please contact:
Charlie Peachey, Marmalade
Charlie.peachey@marmalademail.com
Office +44 8456 434 969 Mobile +44 7720 271 241

About Marmalade

The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms.

Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store. Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, BackBreaker and many more choose Marmalade as their cross-platform tool of choice.

Marmalade is backed by a number of high profile strategic investors, including ARM Holdings plc, the world's leading semiconductor intellectual property supplier. (LSE: ARM, NASDAQ: ARMH)

Marmalade is headquartered in London and has an office in San Francisco.

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About EON Reality

EON Reality, Inc. is the world's leading interactive 3D solutions provider for businesses and education based on Virtual Reality technology. EON Reality provides state-of-the-art 3D display technology for immersive and stereoscopic viewing, from portable tablet PCs and glass free stereo display systems to curved-screen and immersive rooms consisting of multi-channel projection walls. The technology foundation for developing interactive digital content includes importing the most common 3D animation formats into EON's authoring software and creating modules and applications that can be viewed on various display systems. EON’s technology solutions enable all organizations to more effectively visually communicate, collaborate and accelerate knowledge transfer.
Industry leaders, including Atlas Copco, Bechtel, Boeing, Bombardier, Hon, Intel, Lexus, Lufthansa –Teknik, Lowell Manufacturing, Peterbilt, Samsung, Siemens Medical, Suzuki, Tobyhanna Army Depot, Toyota and Whirlpool use EON solutions to enhance the interactive user experience to effectively increase sales, better communicate product functionality and decrease the cost of service, training and technical support. Educational institutions and organizations who have adopted EON’s solutions include: the Kentucky Community and Technical College System, the Southeastern Institute of Manufacturing and Technology (located on the campus of the Florence-Darlington Technical College), Honolulu Community College, Old Dominion University, Marquette University, Milwaukee Area Technical College, Discovery World Museum, Oklahoma City Community College, Concord University, Texas State Technical College - Waco, El Paso Community College, University of Alabama, University of Hawaii, University of Kentucky, Fayetteville Technical Community College in North Carolina, Nanyang Technological University (Singapore), Republic Polytechnic (Singapore) and Ngee Ann Secondary School (Singapore).

For further information, visit www.eonreality.com.